Use of YouTube for marketing

Hi all! Today I am going to talk about how to use YouTube in marketing. As all of you are well aware YouTube is a video sharing website and also the second largest search engine. It is only second to Google. In marketing, videos play a major role by building a powerful idea in target audience. Let us first see why we should engage YouTube in marketing.

First reason is YouTube is free.It might take time to make a video.but it should not be essentially a video clip by a camcorder.With simple feature phones and smart phones now anyone can make a simple video.Once you upload the video it there in the website so everyone can view.And you can upload unlimited number of videos.Another reason is videos help in search engine optimization.So you can upload videos in youtube and embed them to the company website.So it will help in increase ranking.YouTube videos can be sought in Google aswell. In YouTube you can reach a global audience.So the audience is not limited.This is because people from any country can view you channel without any disturbance.If you only want to target local customers that can be done accordingly.One of the main reason is building trust of customers.By providing pratcial tips and insights of the organization.For example Lamborghini shows the production process in YouTube videos.So when target audience view the videos they get a feeling of trust worthiness.And most importantly we can customize or branded our YouTube Channel.

In Sri Lankan context there are some popular channels such as Music.lk and TNL radio network.TNL radio (http://www.youtube.com/user/1017TNLRocks?feature=watch) mainly promotes TNL Onstage musical competition using the YouTube channel.And a recent success story in YouTube in Sri Lanka is “Lux Sedha Kathandare” A music video to promote Lux Liquid Body Wash.It had nearly ninety thousand views.

There are many advantages of YouTube.It is marketers task to use YouTube wisely to gain the maximum benefits.