Hi all !!!
I will be blogging about digital marketing implications and this is going to be the first blog post.
I will be blogging about digital marketing implications and this is going to be the first blog post.
First we will see what digital marketing is. Digital
marketing is simply, promoting of brands using all forms of digital advertising.
Or else where marketing meets all forms of new media such as internet, emails,
social networks, tablets, smart phones, cellular phones, digital hoardings and
etc.We can see that digital marketing plays a major role in
marketing in Sri Lanka.A few years ago, main marketing or promotional tools for
the brands were television, radio and newspaper advertisng, hoardings and
public relations. But now a day it is basically digital marketing tools.
We can take several examples from Sri Lankan context itself,
to discuss on digital marketing revolution. Those days when a person wanted to
channel a specialist doctor he or she had to wait in queue for hours to get an appointment.
But with e-channeling coming into play getting appointments was very convenient
for people and it became very popular.
Online retailing stores can be taken as another sector of the
digital marketing revolution. Such as Anything.lk, My deal and Ikman.lk. before
the emergence of Anything.lk, people were aware about e-bay and Amazon.com.but
only a very few used to deal with those sites. With the aggressive promotions
Anything.lk was able to capture the Sri Lankan market.Now there is a customer
base for them who checks in daily for their amazing deals and offers.and people
buy things from their online stores.When talking about Ikman.lk, people sell
even houses, lands and vehicles through this site.On the other hand we don’t have
to wait in a queue at the cinema because of Tickets.lk.We can reserve the seat
we need and pay online.
As a social network , Facebook plays the major role in Sri
Lankan digital marketing revolution.all most all the brands in the country have
a facebook fan page and most of these are interacting with the fans.For example
if we take Kelly Felder ( A fashion retailer) fan page it upload photos of all
the new styles in stores with available sizes and prices.So that fans can take
the purchase decision then and there when they see the picture.Recently Lux
Liquid Body wash had a successful promotional campaign through Facebook and
Youtube.They promoted a music video which is known as “Sedha Kathandare” and
this video had almost one lakh of views in You tube.
With the increase of internet penetration in Sri Lanka,
traditional tools of marketing are gradually decreasing. From Digital marketing
a brand can reach the target customer in a more customized manner. And can get
more insights from the customer using a facebook fan page or an email campaign,
which ultimately helps the company.
Sri Lanka is ready for the revolution.But finding the most
appropriate digital marketing channel lies with the business
organization.Whether to use Social networking, email, mobiles or a
combination.
Cheers,
Oshi...
