Social Media Marketing Blunders

Hello friends! This week I would like to talk about an interesting area “Social media marketing”. According to Wikipedia Social media marketing refers to the process of gaining website traffic or attention through social media sites. Such as Facebook, Twitter, Youtube and etc.Social media marketing allows people to share things about brands, views and many more. In Social media viewers are having more control over the brands or companies. They are allowed to give any opinion or idea. So unlike in mass media advertising, Social media marketing should be given more attention. Otherwise there would be a huge reputational damage to the company.

There are several common mistakes when it comes to Social media marketing. Now let us see what those are. The major mistake they do is “Not Monitoring” Company should always listen and monitor what social media viewers are telling about them. Companies should have a real time conversation system to engage with viewers. An example for real time conversation system would be Nestlé’s Digital Acceleration team which is based in Switzerland.

Assign handling social media marketing to junior or inexperienced employees is another mistake. If they reply defensively or aggressively to a customer comment then that would be the end of it. So there should be an experienced senior to monitor the activities.

Content is spreading like wildfires in social media. So the company should make sure that content they are publishing is not offensive. And if something goes wrong they should response as soon as possible. Immediate responding can save your brand reputation.

The most important thing is “Do not fake it” Because what some companies do is make employees comment as customers to protect the company, if any issue arise.Viewers will definitely find out the truth. So it is better not to do these type of things in social media. I hope you got a brief understanding of how not to become a social media blunder. See you all soon with a new topic :)