How to target a niche audience with Facebook Advertising

Hi guys!! Today my blog post is on “How to target a niche audience with Facebook Advertising”. All of you might aware that Facebook is a social network which helps people to being interactive with friends, relatives & etc. But there are so many advantages other than that in corporate context.

We can use Facebook advertising to promote our businesses. Basically there are two types of Facebook ads. There are sponsored stories which appear on the time line with a somewhat big LIKE button and right side bar ads. You can get a clear understanding from below images.

So now I will take you through how to create a Facebook advertisement. First enter this URL http://www.facebook.com/ads and press “Create an Ad” button. Then you will get a screen like below.

From here you have to select the page which you are going to create the Ad for. I chose “Oshi's Journal of Digital Marketing” the fb page for my blog. Then we have to select an option according to our objective. My objective is to build a bigger audience. So I selected Get more page likes.

Next step is to enter the headline, text and image to be published in the ad. Text should be limited to 90 characters. You can see a preview of the ad while you are entering the details.

Next comes the most important aspect of facebook advertising. That is choose your audience. Here we can choose the target audience of our product. For example I want to share my posts with people who are precisely interested in Digital marketing and online marketing. With this niche targeting facility our ad expense will not be wasted. Because only the people who are relevant to us will be seen the ad. So my ad will be visible to 28,000 people who are above the age 18 and most importantly are interested in digital marketing and online marketing.

Final step is to make the payment or select the budget. Campaign budget can be either per day or life time. Per day cost will be only USD 10.We can schedule the campaign duration as well. When compared to mass media advertising cost, Facebook advertising cost is very less and more effective since only the target audience is addressed.