How FMCG Brands can reach to the right Target Markets using Google Display Network

Hey all! Today I am going to explain about Google Display Network or (GDN). Google display network helps you in being up in hundreds of websites very easily. Basically you can create any type of ad with Google display network. Such as text ads, image ads, video ads and also ads on mobile web sites.Most importantly it will display the ad to most relevant people and precisely to people who are mostly interested to your product or service. Which in turn reduce the advertising cost while maximizing return to investment. So this is a very effective way to reach the target audience of any FMCG brand. Basically targeting can be done in two ways. First one is topic targeting and the other method is reaching people who are interested.

Let us first talk about Topic targeting. For example let’s take Elephant House Cream Soda as the FMCG.Here mainly our target group would be youth. So we are going to advertise on the websites which they are interested. Such as sports, fashions and IT. It can be a totally different area from our brand. So the Google Display Network would relate our Cream Soda ad to the websites which contains content about sports, fashions and IT. We do not approach the youth directly. But reaches them through the topics they are interested in.

Other method of targeting is reaching people who are interested in the product. This is basically done through adding interest categories. Information related to interests are gathered by cookies.For example if a person is more frequently visiting web sites related to food and beverages or soft drinks we cn identify that person as an interested party.Then what google display network does is make Cream Soda ad visible to him as much as possible.Not only when he is browsing soft drink web sites, but also in other sites aswell.FMCG marketers can be highly benefited from Google Display Network, If used wisely.