Search Engine Optimization

Search Engine Optimization is a main form of Search Engine Marketing. As Wikipedia defines Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Successful SEO leads the website to perform well in the organic search results.SEO falls under permission marketing which attracts the target audience.

There are some key success factors to SEO. Website crawlability is one of them.Crawlability means ability of a search engine to crawl through the entire text content of the website and easily navigating to every web page. So we should make sure that all navigational links are visible to search engines.

Other success factor is key word research. This helps in identifying what are the words that your existing and potential customers are using to search about the services or products that you offer. With this understanding SEO can be carried out effectively.

Other important thing is we should decide is how viewers will be going to more specific pages navigating from the home page. Site mapping should be done with care. It should allow the viewer to return to home page without a burden.

Content building and formatting should be a priority regardless of the type of the web site. Basically content should be easy to read, should be organized around the main topic of the site and unique and fresh. And the content should be mainly aiming at viewers of the site. Otherwise the    unnecessary content can be annoying to the viewers.

On the other hand images play a major role in SEO. ”alt” feature allows tagging (alt tag) information to the image. This content should provide details about the image.

Apart from above mentioned there are much more success factors to SEO.such as Internal linking, Domain properties and URL , Authority building and website maintenance. finally i would like to share something i found in the internet "The periodic table of SEO ranking factors" this shows on the page and off the page activities and the weight ages that should be given.