Key Word Research & Burgers King!!!

Hi all!!! 

This is my 4^th blog post. Today I am going to explain what a key word research is and how to conduct a Google Adwords campaign using the research findings. Google Adwords basically falls under paid advertising, which is a part of Search Engine Marketing (SEM).The organization I am considering is Burgers King , a fast food restaurant in Colombo.

The first step is to log on to Google Adwords.Then go to Keyword tool option in “Tools & Analysis” tab. Then you will get following window.

Since I am going to do the Adword campaign to Burgers King, I entered “Fast food restaurants in Colombo” as the word or phrase. As the category I selected fast food restaurants.

Then under Advanced options and filters, as the country Sri Lanka & as the language English was selected.

When we give search command we get following keyword findings according to our request.

Then we need to select highest locally used words and download them to a spread sheet.

Next step is to create the ad campaign. For this we need to go to campaign tab on the top. When you proceed there’s space to enter headline, description and URL.Here you can see the ad which I created to Burgers King.

After creating the ad what we have to do is enter the keywords which we selected from the research. It is done as below.

Finally when everything is done we just have to press “save and continue to billing”. Once you make the payment the Ad goes live. Burgers king could be highly benefited from this Adword campaign.

Hope you got something new from this blog post…

Cheers :)